Enterprise-Grade Pre-Sales Leadership
Fractional When You Need It
Most growing technology companies reach a point where deals become more technical, but hiring a full-time Solutions Consultant isn't yet justified.
AZF Strategy acts as a fractional Solutions Consulting leader for growing revenue teams.
Designed For Growing Revenue Teams
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Needing pre-sales expertise without a full-time hire
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Conversations increasingly involve technical buyers
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Opportunities stalling during technical validation
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Revenue teams with 2-6 account executives
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Product demos vary by salesperson
Measurable Outcomes
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More consistent and effective product demos
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Deeper discovery conversations with buyers
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Shorter and more predictable sales cycles
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Faster navigation of technical validation
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Stronger articulation of product value
Services
Deal Acceleration
For revenue teams that need experienced pre-sales support to move important opportunities forward.
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Technical discovery for key opportunities
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Strategic product demonstrations
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Technical validation and objection handling
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Support for complex prospect questions
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Guidance for account executives during complex technical deals
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Best for:
Startups with a few large or strategic deals that require experienced pre-sales support.
Fractional Solutions Consulting
Embedded pre-sales support for growing revenue teams.
Working alongside your sales organization to strengthen the technical side of your sales motion.
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Discovery support for active opportunities
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Demo strategy and delivery
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Technical validation during the sales process
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Coaching for account executives
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Supporting multiple deals across the pipeline
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Best for:
Organizations with 2 to 6 account executives that need consistent technical pre-sales support but are not ready to hire a full-time Solutions Consultant
Pre-Sales Strategy
For organizations that want to strengthen how their technical sales teams and processes operate.
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Discovery framework development
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Demo narrative and environment design
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Technical validation process design
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Pre-sales playbooks and repeatable motions
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Guidance on building an internal Solutions Consulting team
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Best for:
Companies preparing to scale their sales organizations or build their first formal Solutions Consulting team.
Who We Are
AZF Strategy helps growing technology companies win complex deals by strengthening the technical side of the sales process.
As software sales become more technical, revenue teams often reach a point where deeper discovery, stronger product demonstrations, and clear technical validation become essential to moving deals forward.
AZF Strategy brings experienced Solutions Consulting leadership to organizations that need to strengthen the technical side of their sales motion but are not yet ready to build a full pre-sales team.
Revenue Driven
Every engagement is focused on helping revenue teams win more complex deals.
AZF Strategy strengthens discovery, improves product demonstrations, and helps navigate technical validation so the technical side of the sales process becomes a driver of revenue rather than a barrier to closing.
AI-Ready Revenue Teams
AI-powered platforms and agentic automation are making software sales more technical. Buyers expect deeper explanations of how systems work, integrate, and operate.
AZF Strategy helps revenue teams strengthen discovery, demonstrations, and technical validation so complex technology can be communicated with clarity and confidence.
Experience
Founded by a Solutions Consulting leader with more than 25 years of experience in enterprise software and software sales, AZF Strategy brings the discipline and structure of enterprise pre-sales organizations to growing revenue teams.
Expertise
AZF Strategy helps bridge the gap for organizations whose sales conversations increasingly involve technical buyers, bringing experienced Solutions Consulting leadership to improve discovery, clarify product value, and create more consistent technical sales execution.
Client Feedback
James Wong: AZF’s insights significantly improved our operational efficiencies.